Vendor Management

Ability to create and manage vendors, relationships with vendors, vendor contract(s), negotiated rates and pricing models, supported advertisement types and other configurable information specific to the organization. Vendor Management enables organizations to manage both traditional media vendors such as newspapers and other print media together with Internet-based new media vendors.

Strategy Management

Ability to create and manage worldwide, subsidiary-based, location or brand-based advertisement distribution and buy strategies. The configurability of the application ensures that multiple configurations such as grouping or zoning of locations, categorization and sub categorization of events are easily achieved. Context's Ad Manager also provides the capability to associate multiple vendors to multiple strategies. Internal controls can be implemented by workflow-based approvals for strategy creation and management. Budgeting per strategy and systematic enforcement is a key feature as well.

Runlist Management

Ability to create, approve, manage and distribute monthly, weekly or daily runlists. Also supports the ability to generate purchase orders per vendor and for vendors to access the information online.

Invoice Management & Reconciliation

Enables vendors to upload invoices online against the respective purchase orders. Internal users can review, approve and make the payment decision online. The approval process is configurable per organization's unique needs.

Reporting, Alerts and Notification

Comprehensive adhoc reporting capabilities ensure that users can create, manage, share and export their reports. Rule based creation of reports and alerts are available as well.

Analysis & Forecasting

Includes the capability to analyze the performance of various media categories, as well as provide vendor, location, and demographic analysis. Ad Manager's forecasting capability enables organizations to perform historical data analysis and forecasting based on projections of cyclical events along with calculated and predicted variances.

Media Transformation Management

As an extension to our core analysis capabilities, the transformation management module provides the ability to adapt organizational media strategy to changes in the media industry. It enables organizations to make the transformation from print media to online media seamlessly.

Key Platform Features

Web-based, SaaS solution which ensures no internal IT investments and a faster ROI. Configurable framework enables the product to adapt to an organization's specific needs. Scalable functional and technical features ensure that the product can accommodate scalability and change seamlessly, ensuring that it meets the organization's current and future needs.